Eras of Evolution
Story
March 5th marked a turning point.
That afternoon, I jumped on a call with Mon Rovîa to dive into what was next — upcoming projects, fresh ideas, and everything in between. What started as a routine check-in quickly became something more. We weren’t just tossing around concepts; we were carving out a new lane.
As we bounced between visuals and language, something clicked. There was an energy in the conversation that made it clear we were entering new territory. The ideas we explored didn’t feel like a departure — they felt like evolution. A natural continuation of the Mon Rovîa story. One that honors where it’s been while pushing toward something bigger, more refined, more honest.
This wasn’t just about aesthetics. It was about direction, clarity, and voice. Below is a voice memo that captures the essence of that moment — a glimpse into the raw foundation of what’s to come.
Received a text: Saw this at the airport
The Brief
Build a new world
Find a new method and form
Leverage new tools into your workflow
Reference / Process
144 different prompted compositions
Application
At the end of the day, this whole process is a lesson in exploring new creative routes — in allowing the work to adapt, shift, and grow in real time. The tools we use, the prompting, the constant tweaking — it’s like having a second mind in the room. Another voice that says, “What if we tried it this way?” That kind of push invites discovery. It challenges us to go further, to reach past what feels comfortable.
Just like the sound encourages listeners to stretch themselves in their own lives, it only feels right that we aim to do the same visually. To not just follow the beat, but respond to it — shaping something that feels alive, open, and evolving.
